| 词条 | Santa Cruz Weekly |
| 释义 |
|logo = |name = Santa Cruz Weekly | image = Scwcover vol1 no4.jpg | image_size = 180px | caption = Front page of the May 27, 2009 edition of the Santa Cruz Weekly | type = Alternative weekly | format = Tabloid | foundation = 2009; predecessor founded 1994 | ceased publication = April 2, 2014[1] | price = Free | owners = Metro Newspapers; Dan Pulcrano | publisher = Jeanne Howard | editor = Steve Palopoli | language = English | circulation = 33,000 [2] | headquarters = 877 Cedar St. Ste 147 Santa Cruz, CA 95060 | ISSN = | website =www.santacruzweekly.com }} Santa Cruz Weekly, a free-circulation weekly newspaper published in Santa Cruz, California began publishing under its current name on May 6, 2009. Formerly known as Metro Santa Cruz, the alternative weekly covered news, people, culture and entertainment in Santa Cruz County, a coastal area that includes Capitola, Aptos, Boulder Creek, Scotts Valley and Watsonville. Locally based in Santa Cruz, the alternative weekly was owned by Metro Newspapers, a company started by former Santa Cruz publisher Dan Pulcrano. The company also published Metro in the adjacent Santa Clara Valley, a.k.a. Silicon Valley and the North Bay Bohemian in the Sonoma/Napa/Marin area. In 2014, Metro bought the competing alternative weekly, Good Times, and merged the two papers under the Good Times banner.[3] Founded as Metro Santa CruzMetro Santa Cruz began publishing in 1994 and continued under that name until it became Santa Cruz Weekly in 2009. The founding editors' stated objective was to continue a local tradition of independent journalism that had included such publications as Free Spaghetti Dinner, Sundaze, Santa Cruz Independent, an unrelated publication in the 1980s called Santa Cruz Weekly, Santa Cruz Express and Santa Cruz Sun.[4]Relaunched under new nameThe name change remained a secret until the publication hit the streets on May 6, 2009. The design was developed in-house by a team led by Metro Newspapers design director Kara Brown. The first issue featured a black and white illustration by longtime Santa Cruz illustrator Futzie Nutzle and a cover story on the Santa Cruz Film Festival. The editors stated that they selected the name because they were tired of being confused with the local public transit system of the same name, as well as to throw down a stake for newspapers following the shutdowns of several daily newspapers in early 2009, including the Rocky Mountain News and Seattle Post-Intelligencer. “At a transformative moment in the publishing industry, we've adopted a decidedly newspaper-y name to express our optimism about weekly print,” they wrote and suggested that business was rising rather than declining like the rest of the industry. “From a business standpoint, the last two years have been our best ones, which is counterintuitive,” the signed editorial stated.[5] The Santa Cruz Weekly’s logo was drawn by noted Northern California typeface designer Jim Parkinson. Web and social media strategyThe publication was affiliated with the SantaCruz.com community web portal, operated by a sister company, Boulevards New Media. In a decidedly 2009 twist, its Twitter and Facebook pages went live in advance of the print edition, a launch strategy that established social media presence before papers hit the street. "Our goal is to deliver Santa Cruz County's best suite of local information and marketing services to Santa Cruz residents, visitors and businesses," the editors wrote.[6] Purchase of Good TimesOn March 31, 2014, the Weekly’s publishers announced that the company had acquired its principal competitor, Good Times, after which the SCW was folded into GT, the combined newspapers continuing under the better-established Good Times name. [7]Awards
References1. ^Good Times purchased by Santa Cruz Weekly 2. ^{{cite web |url=http://aan.org/alternative/Aan/ViewCompany?oid=oid%3A49 |title=Metro Santa Cruz |accessdate=2007-02-23 |publisher=Association of Alternative Newsweeklies |deadurl=yes |archiveurl=https://web.archive.org/web/20070217210403/http://aan.org/alternative/Aan/ViewCompany?oid=oid%3A49 |archivedate=2007-02-17 |df= }} 3. ^Metro Newspapers buys weeklies in Santa Cruz, Gilroy, Morgan Hill and Hollister 4. ^{{cite web|first=Mike|last= Connor |url=http://www.metroactive.com/papers/cruz/05.05.04/history-0419.html|title= Standing on the Shoulders of Giants |date=May 5–12, 2004| work=Metro Santa Cruz|publisher=Metro Publishing Inc.}} 5. ^Reinventing, May 6, 2009 6. ^Reinventing, May 6, 2009 7. ^{{cite web|first=Wallace |last=Baine |publisher=Santa Cruz Sentinel |url=http://www.santacruzsentinel.com/santacruz/ci_25460603/good-times-purchased-by-santa-cruz-weekly|title=Good Times purchased by Santa Cruz weekly}} 8. ^AAN.org External links
4 : Alternative weekly newspapers published in the United States|Newspapers published in California|Publications established in 2009|Santa Cruz, California |
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