1. Purchasing Avenues

2. History of Brown Sauce

3. About Chef

4. ValeoFood Group

5. In popular culture

6. External Websites

7. References

Chef Brown Sauce is a brown sauce established by the company “Chef” in the mid-1900s. The sauce was not created until after the brown sauce market had taken a tumble due to the lift in ketchup production restrictions, but the sauce still had success from its branding. While the flavoring of Chef Brown Sauce remains a mystery to the public, the ingredients include; Vinegar, Sugar, Apples, Barley Malt Vinegar, Water, Tomatoes, Modified Maize Starch, Oranges, Salt, Spices, and bColour: Caramel (E150D). The sauce is also gluten free. Chef Brown sauce must be refrigerated immediately after opening and the sauce will typically keep for 8 weeks. The sauce must be shaken thoroughly before each use and consumers should see “Best if used by” date on the cap.^[1] The typical national information for 100g of Chef Brown sauce is as follows:

https://groceries.morrisons.com/webshop/product/Chef-Brown-Sauce/351561011.

Purchasing Avenues

Chef Brown Sauce has gone through many changes in ownership of the past century, so there are many avenues to purchase it. The Chef brand can be purchased on sites such as FoodIreland.com, O’kaneimports.com, or tasteIrish.com. However, because it is an Irish based company, the shipping costs are often far higher than the price of the item. On average Chef Brown sauce sells for about $4.55 per 18 ounces of sauce, but the shipping price can be up to $14.00.^[2] The sauce itself is considered part of Irish history, so the primary buyers are typically in Ireland or somewhere in Europe.

History of Brown Sauce

Brown Sauce is a dark colored, savory, tomato based sauce said to be created in the British Empire during the late 1800s as a means to liven up their naturally bland meals. Essentially, the sauce is made up of many accidential ingredients such as dates, molasses, tamarinds, tomatoes, cloves, and lots of cayenne pepper.^[3] Brown sauce was typically paired with bland foods such as potatoes because its natural tendency is to overpower its neighboring tastes. The sauce also usually made its most abundant appearances during the winter months with hearty meals like stew and beef.^[4] Brown sauce was especially popular throughout the British empire in the late 1800s, but it also had influences in Ireland and other European countries.

About Chef

The Chef brand was originally established in 1921 with a variety of products from pickles to Barbeque sauce.^[5] The founder, a man by the name Will Woods began by making vinegar and barbeque sauces all throughout Ireland. The Chef’s brand’s popularity comes from its connection with the Irish people. Chef was one of the older brands of Ireland and as people began to use it in recipes, it was passed down from generation to generation. Even now, these Irish families want their children to enjoy those home cooked meals just as they did.^[6] At some point in history, the Chef brand was moved out of the company and it wasn’t until 2015, after ValeoFood had taken over the brand, that the company was then reestablished in Ireland. During this time Valeo released a new model for the Chef brand to celebrate its return to Ireland.^[7]

ValeoFood Group

ValeoFoods is an Irish based company that is one of the leading European product producers.^[8] Valeo is backed by a company known as Capvest that has a over a 32 percent stake in Valeo. Valeo only has 1000 employees and almost all of them work out of Ireland. They are privately owned and sell many brands like, Jacobs, Fruitfield, Chef, Robert Roberts, and Rowse Honey. The Modern-day ValeoFood Group still owns the Chef brand, but it is sold throughout many secondary businesses such as O’Kane imports, and FoodIreland.com. Recently, the chief executive of Valeo, Seamus Kearney, has been working to try and expand the company. In 2015 ValeoFood invested €7 million in upgrades for their facilities. Both the Fruitfield and Chef brand are being manufactured at the new facility and have already increased production to 85 million customer packs every year.

In popular culture

In the 2003 film Intermission, grocery store employees John and Oscar rob a warehouse of a crate of Chef Brown sauce and spend the rest of the movie trying to finish off all the sauce. They pour it into their coffee, make Chef sandwiches, etc.^[9]

External Websites

1. http://www.chefireland.ie/

References

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