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词条 SABC 3
释义

  1. History

  2. Programming

  3. Change

  4. See also

  5. References

  6. External links

{{refimprove|date=November 2010}}{{Infobox TV channel
| name = SABC 3
| logofile = File:SABC 3 logo 2016.png
| logosize =
| logoalt = SABC 3
| logo2 =
| launch = 1992 (as NNTV)
4 February 1996 (as SABC 3)
| closed date =
| picture format = 9 (1080i, HDTV)
| share =
| share as of =
| share source =
| network = SABC
| owner = South African Broadcasting Corporation
| slogan = The Stage is Yours
| country = South Africa
| language = English,[1] Afrikaans
| broadcast area = South Africa
| affiliates =
| headquarters = SABC Television Park, Uitsaaisentrum, Johannesburg, South Africa
| former names = National Network Television (NNTV)
| replaced names = TopSport Surplus (TSS)
| replaced by names =
| sister names = SABC 1
SABC 2
| timeshift names =
| web = {{URL|http://www.sabc3.com}}
| terr serv 1 = Sentech
| terr chan 1 = Channel depends on nearest Sentech repeater
| sat serv 1 = StarSat
| sat chan 1 = Channel 159
| sat serv 2 = DSTV
| sat chan 2 = Channel 193
| sat serv 3 = OpenView HD
| sat chan 3 = Channel 103
| cable serv 1 =
| cable chan 1 =
| sat radio serv 1 =
| sat radio chan 1 =
| adsl serv 1 =
| adsl chan 1 =
| online serv 1 =
| online chan 1 =
| 3gmobile serv 1 =
}}

SABC 3 is a commercial South African Broadcasting Corporation (SABC) television channel that carries programming in English and, as of April 2009, Afrikaans, which in the last few years has been mainly repeats of the SABC 2 Soapie - 7de Laan.

As of June 2018, it has been broadcasting in high definition.

History

On 1 January 1982, two services were introduced, TV2 broadcasting in Zulu and Xhosa and TV3 broadcasting in Sotho and Tswana, both targeted at a Black urban audience.[2] The main channel, now called TV1, was divided evenly between English and Afrikaans, as before. In 1985, a new service called TV4 was introduced, carrying sports and entertainment programming, using the channel shared by TV2 and TV3, which stopped broadcasting at 9:30pm.[3]

In 1992, TV2, TV3 and TV4 were combined into a new service called CCV (Contemporary Community Values).[4] A third channel was introduced known as TSS, or TopSport Surplus, TopSport being the brand name for the SABC's sport coverage, but this was replaced by NNTV (National Network TV), an educational, non-commercial channel, in 1994.[5]

In 1996, the SABC reorganised its three TV channels with the aim of making them more representative of the various language groups. These new channels were called SABC 1, SABC 2 and SABC 3.

SABC3 inherited many of its programs from TV1, South Africa's apartheid-era "white" channel. SABC 3 is targeted at South Africa's affluent English-speaking community; the channel's primary target market is viewers aged 18 to 49. It screens a combination of international programming from the United States and United Kingdom, as well as locally produced soap operas, talk shows and drama series. SABC 3 ranks fourth out of South Africa's five analogue channels in audience ratings.{{Citation needed|date=February 2007}}

Programming

{{unreferenced section|date=November 2010}}

Amongst the four SABC Channels, SABC 3 is the only SABC channel to feature a large proportion of international series.{{Citation needed|date=February 2007}} SABC has deals with studio companies in the US and various television networks in the UK to air some series with a few months delay from their international airdates.

Main US offerings are Survivor, The Amazing Race, and The Bold and the Beautiful which is one of the flagship shows on the channel.

SABC3 flights several highly rated South African-produced shows, the most popular being the soap opera Isidingo. SABC3 also licenses and produces local versions of international shows like NBC's The Apprentice, BBC's The Weakest Link and Bravo's Top Chef.

The South African adaptions of The Apprentice and The Weakest Link have been off air for about 10 years.

SABC3 also broadcasts English Premier League matches since late August 2018.

Change

As of the end of July 2007, SABC 3 changed their look to a more new age theme. Their new slogan is Stay with SABC 3.

Then in 2015, SABC 3 changed their look making it louder, brighter, and funkier - and having a new square logo.

The new slogan was Find it on 3!

This new image, yet having similar program offerings, seemed to remove class, elegance and sophistication from the brand.

In 2016, with the airing of more local content, SABC 3 changed its look again. Going for a kaleidoscopic shades of blue with its logo. The new slogan was The Stage Is Yours. The brands new image seemed to be a hybrid of both the elegant new age Stay with SABC 3 and the loud & funky Find it On 3!

As of April 2009, SABC 3 also features some Afrikaans programming, like the new Afrikaans lifestyle programme Roer and the Dutch produced mini-series Stellenbosch. Surprisingly, June 2009 saw even more Afrikaans language programmes added, and as of Thursday evenings, the prime-time schedule features a variety of Afrikaans programmes.

In recent years this has fallen away - mainly showing just repeats of the SABC 2 soapie 7de Laan.

Hlaudi Motsoeneng, the previous COO of the SABC, decreed a "90% local" content. This saw SABC dumping most of its international series such as The Fixer and The Amazing Race

This decision was nearly suicide for the SABC, SABC 3 in particular.

Most of the new content flopped, none of the shows managing to get the same viewership as the shows previously aired.

Viewership dropped considerably. SABC discarded this 90% local radio content / 80% local TV content policy, only just 2 or 3 months after implementing it.

Some of the new local shows on air are pulling sufficient viewership but 3 seems to be obsessed with talk shows, far too many of them airing far too often. As of August 2018, there are about 7.

See also

  • List of South African media
  • List of South African television channels
  • Car Torque

References

1. ^{{cite web|url=http://www.info.gov.za/view/DownloadFileAction?id=70339|title=The Media Development and Diversity Agency - a draft position paper|date=November 2000|publisher=South African Government Information|page=68|accessdate=2008-11-30|deadurl=yes|archiveurl=https://web.archive.org/web/20090831080611/http://www.info.gov.za/view/DownloadFileAction?id=70339|archivedate=2009-08-31|df=}}
2. ^[https://books.google.co.uk/books?id=rJ-uCwAAQBAJ&lpg=PA222&ots=Sln_AqxOpB&dq=TV2%20broadcasting%20in%20Zulu%20and%20Xhosa%20and%20TV3%20broadcasting%20in%20Sotho%20and%20Tswana%2C&pg=PA222#v=onepage&q=TV2%20broadcasting%20in%20Zulu%20and%20Xhosa%20and%20TV3%20broadcasting%20in%20Sotho%20and%20Tswana,&f=true The Press and Apartheid: Repression and Propaganda in South Africa], William A. Hachten, C.Anthony GiffardSpringer, 1984, page 222
3. ^[https://books.google.co.uk/books?id=NcQZ1D366t8C&lpg=PA69&ots=1YrdQsOkYU&dq=%22Topsport%20Surplus%22%20sabc&pg=PA68#v=onepage&q=%22TV4%22%20%20&f=true Communication and Democratic Reform in South Africa], Robert B. Horwitz, Cambridge University Press, 2001, page 68
4. ^[https://books.google.co.uk/books?id=RxB1AAAAMAAJ&q=%22contemporary+community+values%22+sabc&dq=%22contemporary+community+values%22+sabc&hl=en&sa=X&ved=0ahUKEwi-5_PD3fjKAhUkJJoKHbH-Dw8Q6AEILDAC South Africa: Official Yearbook of the Republic of South Africa], Department of Information, 1992, page 131
5. ^[https://books.google.co.uk/books?id=-NRDAQAAIAAJ&dq=%22nntv%22+sabc&focus=searchwithinvolume&q=%22february+11%22++ The voice, the vision: a sixty year history of the South African Broadcasting Corporation], Malcolm Theunissen, Victor Nikitin, Melanie Pillay, Advent Graphics, 1996, page 127

External links

  • SABC3 official site
  • SABC corporate site
{{SABC}}{{DEFAULTSORT:Sabc 3}}

4 : Television stations in South Africa|Television channels and stations established in 1996|English-language television stations in South Africa|Afrikaans-language television

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