| 词条 | MODE (magazine) |
| 释义 |
| title = Mode | logo = | logo_size = | image_file = ModeMagazineOctober1998.jpg | image_size = | image_alt = | image_caption = | editor = Corynne Corbett (2000-2001)[1] | editor_title = editor in chief | previous_editor = Abbie Britton (1997-2000)[2] | staff_writer = | photographer = | category = Fashion magazine | frequency = Quarterly (1997), ten issues (1998), Monthly (1999-2001)[3] | circulation = | publisher= Julie Lewit-Nirenberg and Nancy Nadler LeWinter [3] | founder = Julie Lewit-Nirenberg and Nancy Nadler LeWinter [3] | founded = 1997[3] | firstdate = {{Start date|1997|Spring}} | company = Freedom Communications | country = United States | based = New York City | language = English | website = | issn = 1091-0271 | oclc = | finaldate = October 2001[7] | finalnumber = 600,000[7] }}MODE (stylized MODE) was a fashion magazine aimed towards plus-size women which launched in the spring of 1997.[4] The magazine was praised for targeting the plus-size consumer with a Vogue-like fashion philosophy.[4] MODE also helped to increase the growth of the plus-size industry and the caliber of plus-size clothing and advertising.[1] In 1997, MODE was named the best new magazine launch by Ad Week and Advertising Age.[4] MODE also ran model search competitions in conjunction with the Wilhelmina modeling agency, drawing entries from thousands of hopefuls from the US and Canada.[5][6][7] Its circulation was approximately 600,000 at the time of its demise[8] in October 2001.[9] HistoryPublishing veterans Julie Lewit-Nirenberg and Nancy Nadler LeWinter, who had experience for magazines such as Vogue, Esquire, Harper's Bazaar, Mademoiselle and Marie Claire, began developing MODE in 1996.[3] The first issue launched in February 1997 with a circulation of 250,000 copies.[3] MODE received strong positive reception from readers(over 8,000 pieces of fan mail in just over a year) and from the press.[10] After MODE launched, agencies increased their rosters of plus-size models and retailers improved the production value of their advertising.[10] Freedom Publications bought a 50% stake in the magazine in late 1997.[4] MODE started a partnership with Butterick Publishing Company to produce patterns, and began planning other ventures including a website, TV programming, and syndicated newspaper columns.[11] The magazine also received acclaim, being named the best new magazine launch by Ad Week and Advertising Age in 1997.[4] MODE began running model searches in conjunction with the Wilhelmina modeling agency in 1998, drawing entries from thousands of hopefuls from the US and Canada.[5][6] Advance Publications, the parent company of Conde Nast Publications, made negotiations to purchase Lewit and Lewinter Inc. in 2001, but the deal did not go through.[12] Occurring shortly before the time of MODE closure was the failure of several designers' ventures into the plus-size market. Versace (GV Versatile Couture), Valentino (Carisma), and others ceased producing the clothing which MODE magazine relied upon, leaving an unfortunate deficit in both the fashion department wardrobes and advertising revenue coffers of MODE magazine and its successors.[13] Its circulation was approximately 600,000 at the time of its demise[14] in late 2001. Editors
References1. ^1 2 {{cite news |url=http://articles.chicagotribune.com/2000-07-31/features/0007310179_1_body-image-summit-body-shapes-and-sizes-fashion-industry |title=Thin Is Still In |author=Gottschalk, Mary |date=31 July 2000 |work=Chicago Tribune |accessdate=27 January 2013}} 2. ^1 {{cite news|url=http://connection.ebscohost.com/c/articles/9705203890/la-mode |title=A La Mode |date=21 March 1997 |work=Women's Wear Daily |accessdate=27 January 2013}} 3. ^1 2 3 4 5 {{cite web |url=http://articles.sun-sentinel.com/1997-03-11/lifestyle/9703070346_1_magazine-market-new-women-s-magazine-julie-lewit-nirenberg |title=New Women's Magazine: Big Dream |author=Winston, Sherri |date=11 March 1997 |work=The Sun Sentinel |accessdate=27 January 2013}} 4. ^1 2 3 4 {{cite web |url=https://news.google.com/newspapers?id=U3UzAAAAIBAJ&sjid=ivEDAAAAIBAJ&pg=5446,6750896&dq=givenchy+plus-size&hl=en |title=Fashion Mode |date=19 May 1998 |author=Herman, Valli |work=The Spokesman-Review |accessdate=28 July 2012}} 5. ^1 {{cite web |url=https://news.google.com/newspapers?id=ACxZAAAAIBAJ&sjid=REcNAAAAIBAJ&pg=6887,754339&dq=wilhelmina+mode+plus-size&hl=en |title=Young Model Bites the Big Apple |author=Hollister, Julia |date=8 February 1998 |work=The Union Democrat |accessdate=27 January 2013}} 6. ^1 {{cite web |url=https://news.google.com/newspapers?id=K11JAAAAIBAJ&sjid=UAoNAAAAIBAJ&pg=1402,235043&dq=wilhelmina+mode+plus-size&hl=en |title=Retailers exploring plus-size market |author=Sampey, Kathleen |date=16 October 1998 |work=The Post and Courier |agency=Associated Press |accessdate=27 January 2013}} 7. ^{{cite web|url=http://www.plusmodelmag.com/General/plus-model-magazine-article-detail.asp?article-id=910380941 |title=Interview With Cover Model Jordan Tesfay |author=Jones, Maddy |date=1 May 2010 |publisher=Plus Model Magazine |accessdate=14 April 2012}} 8. ^1 2 {{cite web |url=http://www.freedom.com/company/archive_122801.html |title=Freedom Communications press release |date=28 December 2001 |work=Freedom Publications |accessdate=27 January 2013}} 9. ^{{cite book|author=John David Ebert|title=The New Media Invasion: Digital Technologies and the World They Unmake|url=https://books.google.com/books?id=HNHyiDm3__kC&pg=PA197|accessdate=31 October 2015|date=2 September 2011|publisher=McFarland|isbn=978-0-7864-8818-6|page=197}} 10. ^1 {{cite web |url=http://adage.com/article/news/full-figured-women-a-great-fit-mode-launch-year-expert-sees-book-a-generational-magazine/66755/ |title=Full-Figured Women A Great Fit for `MODE': Launch of the Year: Expert Sees BOOK AS A `GENERATIONAL MAGAZINE' |author=Krol, Carol |date=23 February 1998 |work=Advertising Age |accessdate=27 January 2013}} 11. ^{{cite web |url=http://adage.com/article/news/freedom-magazines-buys-50-stake-fashion-title-deal-mode-expand-reach-frequency/70729/ |title=Freedom Magazines Buys 50% Stake in Fashion Title Deal |author=Kerwin, Anne Marie |date=22 September 1997 |work=Advertising Age |accessdate=27 January 2013}} 12. ^{{cite web |url=http://connection.ebscohost.com/c/articles/4024709/advance-makes-play-mode |title=Advance makes play for 'Mode.' |author1=Fine, Jon |author2=Cardona, Mercedes |date=29 January 2001 |work=Advertising Age |accessdate=27 January 2013}} 13. ^{{cite web |url=https://news.google.com/newspapers?id=b_gaAAAAIBAJ&sjid=ykcEAAAAIBAJ&pg=4323,948065&dq=lewit+winter+mode&hl=en |title=Full-figured women get their fashion desserts a la Mode |author=Gottschalk, Mary |date=7 March 1997 |work=The Daily News |accessdate=28 July 2012}} 14. ^Freedom Communications press release, December 28 2001 7 : American monthly magazines|American quarterly magazines|Defunct women's magazines of the United States|Magazines established in 1997|Magazines disestablished in 2001|Magazines published in New York City|Women's fashion magazines |
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