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词条 Brita
释义

  1. Products

  2. History

  3. References

  4. External links

{{multiple issues|
    {{news release|1=article|date=March 2018}}    {{notability|Companies|date=March 2018}}

}}{{About|the water filter company|the New York City drag queen performer|Brita Filter}}{{Infobox company
| logo = Brita Logo 2015.png
| name = Brita
| type = Privately held family business
| foundation = {{start date |1966}}
| founder = Heinz Hankammer
| location = Taunusstein, Germany
| industry = Water filtration
| products = Water filters
| brands = Brita (outside of the Americas), Mavea
| owner =
| revenue = €469 million (2016)
| net_income =
| key_people = Markus Hankammer (CEO)
| num_employees = 1697 worldwide (2016)
| homepage = {{URL|https://www.brita.com/intl/}}
| footnotes = [1]
}}

Brita GmbH is a German company that specializes in water filters.

The company headquarters are in Taunusstein near Wiesbaden in Hesse, Germany with production facilities in Germany, Switzerland, the United Kingdom, Italy, and China.[1] Brita products are distributed in 66 countries.[2]

Products

Brita produces water jugs (BPA-free, made of styrene methyl methacrylate copolymer), kettles and tap attachments with integrated disposable filters. The filters can be recycled.[3]

Their primary filtering mechanism consists of activated carbon and ion-exchange resin. The activated carbon is produced from coconut shells.[4] According to Brita, the filters have two effects:[5]

  • The activated carbon removes substances that may impair taste, such as chlorine and chlorine compounds.
  • The ion-exchange resin reduces the carbonate hardness (limescale) as well as copper and lead.

The filters do not purify water efficiently.

In the United Kingdom, Hinari and Breville sell electric kettles incorporating Brita technology.

History

Brita was founded in 1966 by Heinz Hankammer. He named the company after his daughter.

In 1988,[6] The Clorox Company, based in Oakland, California, entered in a licensing-and-distribution agreement with the German company for North and South America. In 1995, it added the Canadian rights by acquiring Canada's Brita International Holdings. In 2000, Clorox acquired the sole rights to the brand in the Americas[7] and Brita agreed to a non-compete clause until 2005. In 2008, Brita returned to the North American market under the brand Mavea,[8] only to withdraw again in 2016.[9]{{Better source|reason=Marketing platform with commissions|date=May 2018}}

References

1. ^Facts & figures. Brita UK. Retrieved 2018-01-04.
2. ^{{cite web|url=http://www.brita.co.uk/brita/en-gb/cms/brita-group/gcc_1_1.grid |title=About BRITA Group |publisher=Brita UK |access-date=2018-04-03}}
3. ^"Recycling service for cartridges," Brita UK. Retrieved 2018-04-03.
4. ^"Questions about products and water filtration," Brita UK. Retrieved 2018-04-03.
5. ^{{cite web |url= https://www.brita.co.uk/brita/en-gb/cms/gcc_4_1.grid|title= How BRITA water filters work |publisher= Brita UK|access-date= 2016-05-09}}
6. ^HBS case 9-500-024, Jan 15th 2002, Page 1
7. ^"Clorox Secures Brita Business In Americas", HomeWorld Business. November 27, 2000.
8. ^{{cite web|last=Carr |first=Coeli |url=http://www.time.com/time/specials/packages/article/0,28804,1877020_1877030_1990673,00.html#ixzz0p4FbYoxv |title=Pouring It On |publisher=Time Magazine |date=2010-05-20}}
9. ^[https://thewirecutter.com/reviews/best-water-filter-pitcher/ "The Best Water Filter Pitcher,"] Wirecutter. Retrieved 2018-04-03.

External links

  • {{Official website|name=Brita global website}}
  • Brita UK website
  • Mavea, website for Brita's U.S. brand
{{commonscat|position=left|Brita GmbH}}{{Clorox}}

7 : Water filters|Kitchenware brands|Manufacturing companies of Germany|Companies based in Hesse|Manufacturing companies established in 1966|1966 establishments in West Germany|German brands

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