| 词条 | Goodby, Silverstein & Partners |
| 释义 |
|name = Goodby, Silverstein & Partners |logo = GS&P.logo.with.name.1.png |logo_size = 300px |type = Subsidiary |foundation = May 13, 1983 |location_city = San Francisco, California |location_country = |key_people = Founders: Jeff Goodby Rich Silverstein |area_served = Global |industry = Advertising, Marketing, Design, Interactive, Media, Strategy |services = |revenue = |operating_income = |net_income = |num_employees = 300+ employees |parent = Omnicom Group Inc. |divisions = |subsid = |homepage = {{URL|http://www.goodbysilverstein.com/}} |dissolved = |footnotes = }} Goodby, Silverstein & Partners (also known as GSP) is an advertising agency based in San Francisco. HistoryThe agency was founded in 1983 as Goodby, Berlin & Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin left in 1992 and the agency was renamed.[1] Goodby, Silverstein & Partners is now part of the Omnicom Group, Inc., an advertising holding company.[2] The agency is based in San Francisco, CA. In 2015, after 32 years, Rich Silverstein and Jeff Goodby announced they were passing on the reigns of the creative department to Margaret Johnson, Executive Creative Director and Eric Kallman, Executive Creative Director.[3] Margaret and Eric were also named to Adweek's Creative 100 list in 2015.[4] The firm supported the California Milk Processors Board and GSP initiated the Got Milk? campaign in 1993.[5][6] For Elizabeth Arden, GSP created Britney's fantasy reality to promote her Curious fragrance.[7] As an offshoot of the popular Budweiser Frogs campaign, GSP introduced the Budweiser Lizards, Frank and Louie, during the 1998 Super Bowl with the spot entitled, "Bad Day to be a Frog," in which the frogs were electrocuted by the jealous lizards.[8] Inspired by the famous Budweiser Clydesdales, the "Born a Donkey" commercial came from the perspective of a donkey who always wanted to be a Clydesdale.[9] The spot was nominated in the Outstanding Commercial category for the 2004 Creative Arts Emmys.[10] The agency has been nominated for a total of four Emmy's in the Outstanding Commercial category. In addition to "Born a Donkey" they received nominations for Saturn's "Door Music" in 2004,[11] for Sprint/Nextel's "Wedding" in 2009[12] and for Adobe's "Dream On" in 2015.[13] In 2006, Anhesuer-Busch purchased the Rolling Rock brand.[14] Rolling Rock loyalists began to boycott the beer.[15] GSP was tasked to resurrect the brand back to life. Feeding into the bad press, GSP created a fictional VP of Marketing for Rolling Rock, Ron Stablehorn, who promoted all the wrong things, including a "Beer Ape" that parachuted into beer-less parties. During the 2010 Super Bowl, GSP premiered the promotion for everyone in America to receive a free grand slam on February 9, 2010.[16] Denny's ended up serving 2 million free Grand Slams as a result.[17] In 2014-2015 the agency received several awards for their work including a bronze lion at Cannes for Comcast/XFINITY "Emily's Oz"[18] and a gold and two silver lions for Adobe's "Dream On".[19] In 2015, the firm released a series of Trojan PSAs featuring rapper and comedian Lil Dicky.[20] References1. ^{{cite web|url=http://www.referenceforbusiness.com/history2/40/Goodby-Silverstein-Partners-Inc.html |title=Goodby Silverstein & Partners, Inc. - Company Profile, Information, Business Description, History, Background Information on Goodby Silverstein & Partners, Inc |publisher=Referenceforbusiness.com |date= |accessdate=2012-10-16}} 2. ^{{cite web|url=http://adage.com/images/random/datacenter/2010/agencyfamilytrees2010.pdf |title=Agency Family Trees 2010 |format=PDF |date= |accessdate=2012-10-16}} 3. ^{{cite web|url=http://www.adweek.com/news/advertising-branding/goodby-silverstein-names-its-next-generation-top-creative-leadership-163517 |title=Archived copy |accessdate=2015-07-31 |deadurl=no |archiveurl=https://web.archive.org/web/20160304113138/http://www.adweek.com/news/advertising-branding/goodby-silverstein-names-its-next-generation-top-creative-leadership-163517 |archivedate=2016-03-04 |df= }} 4. ^{{cite web|url=http://www.adweek.com/news-gallery/advertising-branding/10-chief-creative-officers-who-are-inspiring-breakthrough-work-us-agencies-165896 |title=Archived copy |accessdate=2015-07-31 |deadurl=no |archiveurl=https://web.archive.org/web/20160811211732/http://www.adweek.com/news-gallery/advertising-branding/10-chief-creative-officers-who-are-inspiring-breakthrough-work-us-agencies-165896 |archivedate=2016-08-11 |df= }} 5. ^{{cite web|author=Advertising Educational Foundation |url=http://www.aef.com/on_campus/classroom/case_histories/3000 |title=got milk? |publisher=Aef.com |date= |accessdate=2012-10-16}} 6. ^{{cite web|url=http://theinspirationroom.com/daily/2009/aaron-burr-got-milk/ |title=Aaron Burr Got Milk |publisher=The Inspiration Room |date=2009-05-15 |accessdate=2012-10-16}} 7. ^{{cite web|url=http://theinspirationroom.com/daily/2005/britney-spears-fantasy-perfume/ |title=Britney Spears Fantasy Myth |publisher=The Inspiration Room |date=2005-12-21 |accessdate=2012-10-16}} 8. ^{{cite web |url=http://www.tvacres.com/adanimals_budfrogs.htm |archive-url=https://archive.is/20120914043044/http://www.tvacres.com/adanimals_budfrogs.htm |dead-url=yes |archive-date=2012-09-14 |title=Advertising > Animal Mascots > Budweiser Frogs (Anheuser-Busch) |publisher=Tv Acres |date= |accessdate=2012-10-16 }} 9. ^ {{dead link|date=October 2012}} 10. ^{{cite web|url=http://www.emmys.com/shows/born-donkey-budweiser |title=Born A Donkey - Budweiser |publisher=Emmys.com |date= |accessdate=2012-10-16}} 11. ^{{cite web|url=http://www.emmys.com/shows/door-music-saturn |title=Archived copy |accessdate=2013-11-11 |deadurl=no |archiveurl=https://web.archive.org/web/20160115025047/http://www.emmys.com/shows/door-music-saturn |archivedate=2016-01-15 |df= }} 12. ^{{cite web|url=http://www.emmys.com/awards/nominees-winners/2009/outstanding-commercial |title=Archived copy |accessdate=2013-11-11 |deadurl=no |archiveurl=https://web.archive.org/web/20160812120846/http://www.emmys.com/awards/nominees-winners/2009/outstanding-commercial |archivedate=2016-08-12 |df= }} 13. ^{{cite web|url=http://adage.com/article/advertising/2015-emmy-nominees-outstanding-commercial/299515/ |title=Archived copy |accessdate=2013-11-11 |deadurl=no |archiveurl=https://web.archive.org/web/20160428110859/http://adage.com/article/advertising/2015-emmy-nominees-outstanding-commercial/299515/ |archivedate=2016-04-28 |df= }} 14. ^{{cite web|url=http://www.post-gazette.com/pg/06140/691738-28.stm |title=Anheuser-Busch buys Rolling Rock brands - Pittsburgh Post-Gazette |publisher=Post-gazette.com |date=2006-05-20 |accessdate=2012-10-16}} 15. ^{{cite web|url=http://www.post-gazette.com/pg/06144/692526-28.stm |title=Latrobe brewery's boosters calling for boycott - Pittsburgh Post-Gazette |publisher=Post-gazette.com |date=2006-05-24 |accessdate=2012-10-16}} 16. ^{{cite web|url=http://theinspirationroom.com/daily/2010/dennys-super-bowl-2010-grand-slam-offer/ |title=Denny’s Super Bowl 2010 Grand Slam Offer |publisher=The Inspiration Room |date=2010-02-07 |accessdate=2012-10-16}} 17. ^{{cite web|last=Horovitz |first=Bruce |url=https://www.usatoday.com/money/industries/food/2009-02-03-dennys_N.htm |title=2 million enjoy free breakfast at Denny's |publisher=Usatoday.Com |date=2009-02-03 |accessdate=2012-10-16}} 18. ^{{cite web|url=http://www.advertolog.com/festivals-awards/cannes-lions/cannes-lions-2015/titanium-and-integrated/titanium-and-integrated/bronze/ |title=Archived copy |accessdate=2015-07-31 |deadurl=no |archiveurl=https://web.archive.org/web/20160115025047/http://www.advertolog.com/festivals-awards/cannes-lions/cannes-lions-2015/titanium-and-integrated/titanium-and-integrated/bronze/ |archivedate=2016-01-15 |df= }} 19. ^{{cite web|url=http://blog.creamglobal.com/right_brain_left_brain/2015/07/cannes-lions-awards-2015-grand-prix-and-gold-winners.html |title=Archived copy |accessdate=2015-07-31 |deadurl=no |archiveurl=https://web.archive.org/web/20160304110143/http://blog.creamglobal.com/right_brain_left_brain/2015/07/cannes-lions-awards-2015-grand-prix-and-gold-winners.html |archivedate=2016-03-04 |df= }} 20. ^{{cite web |url=https://www.adweek.com/creativity/how-copywriter-david-burd-became-rap-star-and-hilarious-trojan-man-lil-dicky-173111/ |title=How Copywriter David Burd Became Rap Star (and Hilarious Trojan Man) Lil Dicky |date=2016-08-24|publisher=Ad Week |access-date=2018-06-18|quote=}} External links
4 : Advertising agencies of the United States|Companies established in 1983|Companies based in San Francisco|1983 establishments in California |
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