请输入您要查询的百科知识:

 

词条 Dreft
释义

  1. Technology

  2. Marketing

  3. References

  4. External links

{{refimprove|date=April 2018}}{{Infobox Brand
|logo=
|name= Dreft
|image= Laundry Detergent
|type= Synthetic detergent
|currentowner= Procter & Gamble
|origin= United States
|related= Ivory Snow (Canada)
|markets=
|previousowners=
|introduced=
|trademarkregistrations=
|website= http://dreft.com/en-us
}}

Dreft is a laundry detergent in the United States, Canada, United Kingdom and other markets. First produced by Procter & Gamble in 1933, it was the first synthetic detergent made. The Fairy brand of washing-up liquid and Cascade brand of dishwashing detergent are also sold under the name "Dreft" in some countries, including the Netherlands and Belgium. In Canada, it is called Ivory Snow.

Technology

Synthetic detergents represented an improvement in laundry washing because these synthetic materials are less susceptible to hard water. The commercial availability of fatty alcohols opened the way for the production of the related organosulfate derivatives. In Germany, BASF started selling FeWA, followed by Dreft in the following year.[1]

Marketing

By 1947, Dreft dishwashing detergent was released. Since the 1950s, Dreft has been advertised as an ideal detergent for washing baby linens.{{Citation needed|date=April 2018}} The slogan for Dreft is "For a Clean You Can Trust". It is generally marketed to mothers of newborns.

References

1. ^Eduard Smulders, Wolfgang Rybinski, Eric Sung, Wilfried Rähse, Josef Steber, Frederike Wiebel, Anette Nordskog, "Laundry Detergents" in Ullmann’s Encyclopedia of Industrial Chemistry 2002, Wiley-VCH, Weinheim. {{DOI|10.1002/14356007.a08_315.pub2}}

External links

  • Dreft official United States website
  • Dreft official United Kingdom website
{{Procter & Gamble}}

3 : Procter & Gamble brands|Laundry detergents|Products introduced in 1933

随便看

 

开放百科全书收录14589846条英语、德语、日语等多语种百科知识,基本涵盖了大多数领域的百科知识,是一部内容自由、开放的电子版国际百科全书。

 

Copyright © 2023 OENC.NET All Rights Reserved
京ICP备2021023879号 更新时间:2024/9/29 14:35:59