词条 | Charles Atlas |
释义 |
| name = Charles Atlas | image = Charles Atlas c1920.jpg | alt = | caption = Atlas {{circa}} 1920 | birth_name = Angelo Siciliano | birth_date = October 30, 1892[1] | birth_place = Acri, Cosenza, Italy[1] | death_date = {{Death date and age|1972|12|24|1892|10|30}}[1] | death_place = Long Beach, New York, U.S.[1] | other_names = | spouse = Margaret | children = 2 | occupation = Bodybuilder }}Charles Atlas (born Angelo Siciliano; October 30, 1892 – December 24, 1972)[5] was an Italian-American bodybuilder best remembered as the developer of a bodybuilding method and its associated exercise program which spawned a landmark advertising campaign featuring his name and likeness; it has been described as one of the longest-lasting and most memorable ad campaigns of all time.[2] Atlas trained himself to develop his body from that of a "scrawny weakling", eventually becoming the most popular bodybuilder of his day. He took the name "Charles Atlas" after a friend told him that he resembled the statue of Atlas on top of a hotel in Coney Island[3] and legally changed his name in 1922. He marketed his first bodybuilding course with health and fitness writer Dr. Frederick Tilney in November 1922. The duo ran the company out of Tilney's home for the first six months. In 1929, Tilney sold his half of the business to advertising man Charles P. Roman and moved to Florida, until his death in 1972. Charles Atlas Ltd. was founded in 1929 and, as of 2015, continues to market a fitness program for the "97-pound weakling" (44 kg). The company is now owned by Jeffrey C. Hogue. HistoryAngelo Siciliano was born in Acri, Cosenza, on October 30, 1892.[1][4] Angelino, as he was also called, moved to Brooklyn, New York, in 1903,[1] and eventually became a leather worker. He tried many forms of exercise initially, using weights, pulley-style resistance, and gymnastic-style calisthenics. Atlas claimed that they did not build his body. He was inspired by other fitness and health advocates who preceded him, including world-renowned strongman Eugen Sandow and Bernarr MacFadden (a major proponent of "Physical Culture"). He was too poor to join the local YMCA, so he watched how exercises were performed, then performed them at home. He attended the strongman shows at Coney Island, and would question the strongmen about their diets and exercise regimens after the show. He would read Physical Culture magazine for further information on health, strength, and physical development, and finally developed his own system of exercises which was later called 'Dynamic Tension', a phrase coined by Charles Roman. A bully kicked sand into Siciliano's face at a beach when he was a youth, according to the story that he always told. At this time in his life, also according to the story, he weighed only {{convert|97|lb|kg}}.[5] According to several stories and claims, he was at the zoo watching a lion stretch when he thought to himself, "Does this old gentleman have any barbells, any exercisers? ... And it came over me. ... He's been pitting one muscle against another!"[6] None of the exercises in the Dynamic Tension course could be attributed to how lions use their bodies. Other exercise courses of the time contained exercises similar to Atlas's course, particularly those marketed by Bernarr McFadden and Earle E. Liederman.[7] Bernarr MacFadden, publisher of the magazine Physical Culture, dubbed Siciliano "America's Most Handsome Man" in 1921, and "Americas Most Perfectly Developed Man" in a 1922 contest held in Madison Square Garden[6][8] He soon took the role of strongman in the Coney Island Circus Side Show. Nowhere did Atlas win a title proclaiming him to be the world's most perfectly developed man. In 1922, 30-year-old Siciliano officially changed his name to Charles Atlas, as it sounded much more American. He met Dr. Frederick Tilney, a British homeopathic physician and course writer who was employed as publisher Bernarr MacFadden's "ideas man". Atlas and Tilney met through MacFadden, who was using Atlas as a model for a short movie entitled "The Road to Health". Atlas wrote a fitness course and then asked Tilney to edit it. Tilney agreed and Atlas went into business in 1922.[6] Dynamic Tension{{Main|Dynamic tension}}Atlas' "Dynamic Tension" program consists of twelve lessons and one final perpetual lesson. Each lesson is supplemented with photos of Atlas demonstrating the exercises. Atlas' lesson booklets added commentary that referred to the readers as his friends and gave them an open invitation to write him letters to update him on their progress and stories. His products and lessons have sold millions, and Atlas became the face of fitness. Among the people who took Atlas' course were Max Baer, heavyweight boxing champion from 1934 to 1935;[9] Rocky Marciano, heavyweight boxing champion from 1952 to 1956; Joe Louis, heavyweight boxing champion from 1937 to 1949; British heavyweight weightlifting champion and Darth Vader actor David Prowse; and Allan Wells, the 1980 Moscow Olympic Games 100 meter champion. Artists' modelBesides photographs, Atlas posed for many statues throughout his life. These included Alexander Stirling Calder's Washington at Peace (1917–18) on the Washington Square Arch, Manhattan; Pietro Montana's Dawn of Glory (1924) in Highland Park, Brooklyn (sometimes misreported as Prospect Park);[10] and James Earle Frazer's Alexander Hamilton (1923) at the U.S. Treasury Building in Washington, D.C.[11] DeathAtlas began to experience chest pains after exercising during his final years, resulting in his hospitalization in December 1972. He died from a heart attack in the hospital on December 24, 1972 in Long Beach, New York at age 80.[12] He left behind a son, Charles Jr., and a daughter, Diana. His wife, Margaret, had died seven years before. Nunziato Siciliano, Atlas' father, who had returned to Italy shortly after arriving in the USA in 1903, lived into his 90s. Atlas' son, Charles Jr., died in August 2008 at the age of 89. The print advertisementsThe ad was said to be based on an experience the real Atlas had as a boy.[14] With variations, it was a mainstay of comic books and boys' magazines for decades. The ads usually conclude with the words "As is true of all the exercises in Atlas's course, you can do these exercises almost anywhere."[15] Charles Atlas slogans used in advertising copyrighted in 1932 included "Battle Fought in Bed that made Fred a He-Man!", "Insult that Made a Man out of Mac", and "Let Me Give You a Body that Men Respect and Women Admire!". Slogans copyrighted the following year included "97 pound weakling... Who became the World's Most Perfectly Developed Man", and "Just Seven Days that's All I Need".[16] "The Insult that Made a Man out of Mac"In this, the full-length version, the protagonist, "Mac," is accosted on the beach by a sand-kicking bully while his date watches. Humiliated, the young man goes home and, after kicking a chair and gambling a three-cent stamp, subscribes to Atlas's "Dynamic-Tension" program. Later, the now muscular protagonist goes back to the beach and beats up the bully, becoming the "hero of the beach." His girl returns while other women marvel at how big his muscles are. (An earlier but otherwise almost identical version, "How Joe's Body Brought Him Fame Instead of Shame," debuted in the 1940s).[17] "The Insult That Turned a 'Chump' Into a Champ"In this version, which debuted in 1941,[17] "Joe" is at a fair with his girl when the bully (who has just shown his strength with the "Ring-the-Bell" game) insults and pushes him. Joe goes home, slams his fist on the table, and orders the free Atlas book. Joe then returns to the fair, rings the bell, and pushes down the bully while his girlfriend reappears to compliment him on his new, powerful physique. "Hey, Skinny! Yer Ribs Are Showing!"The condensed, four-panel version stars "Joe," though it is otherwise identical to Mac's story. Instead of "Hero of the beach," the words floating above Joe's head are "What a man!" "How Jack the Weakling Slaughtered the Dance-Floor Hog"Another version of the ad presents a scenario in which "Jack" is dancing with his girl, Helen. They are bumped into by a bully, who comments on how puny Jack is, not even worth beating up. Jack goes home, kicks a chair, and sends away for Atlas's "free book." Later, the muscular Jack finds the bully, punches him, and wins back the admiration of Helen. This time, the words "Hit of the party" float over his head as he basks in the admiration of the other dancers. In popular culture===Literature===
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References1. ^1 2 3 4 5 Tikkanen, Amy. [https://www.britannica.com/biography/Charles-Atlas Charles Atlas]. Encyclopaedia Britannica 2. ^Kannenberg, Gene. "The Ad That Made an Icon Out of Mac". Hogan's Alley. Retrieved August 6, 2008. 3. ^{{cite web|url=http://www.smithsonianmag.com/history/charles-atlas-muscle-man-34626921/?all|title=History, Travel, Arts, Science, People, Places – Smithsonian|work=smithsonianmag.com}} 4. ^New York Times obituary states Oct 30, 1893, as his birth date, but his tomb gives 1892 as his birth year. See Find-a-Grave.com 5. ^Dennis, Jeffery P. [https://web.archive.org/web/20110726094022/http://wise.fau.edu/~jdennis/_private/sample09.htm Charles Atlas]. fau.edu 6. ^1 2 {{cite news | url=http://www.smithsonianmag.com/history-archaeology/Muscle-Man.html?c=y | title=Charles Atlas: Muscle Man | date=August 2009 | publisher=Smithsonian magazine | author=Jonathan Black}} 7. ^Wallechinsky, D. (1996) The 20th Century History with the Boring parts Left Out. Little Brown & Co. 8. ^Charles Atlas section of R. Christian Anderson's Sandow Museum website {{webarchive |url=https://web.archive.org/web/20080914162225/http://www.sandowmuseum.com/atlas.html |date=September 14, 2008 }}. Retrieved September 30, 2008. 9. ^Robertson, Stewart (January 20, 1939) "Muscles by Mail", Family Circle Magazine, Vol. 14, No. 3. 10. ^{{cite web|url=http://theartisticendeavor.tumblr.com/post/49136628191/toinelikesart-pietro-montana-dawn-of-glory|title=The Artistic Endeavor, toinelikesart: Pietro Montana Dawn of Glory,...|work=tumblr.com}} 11. ^Maeder, Jay (May 16, 1999) "Charles Atlas Body and Soul" {{webarchive |url=https://web.archive.org/web/20090825202359/http://www.nydailynews.com/archives/news/1999/05/16/1999-05-16_charles_atlas_body_and_soul.html |date=August 25, 2009 }}. New York Daily News. 12. ^1 [https://www.nytimes.com/1972/12/24/archives/charles-atlas-the-bodybuilder-and-weightlifter-is-dead-at-79.html "Charles Atlas, the Body-Builder And Weightlifter, Is Dead at 79"]. New York Times (December 24, 1972). 13. ^Where appropriate, such as in the UK, he was a pound heavier as a "seven-stone weakling". Oxford Advanced Learner's Dictionary. 14. ^"Federal judge: Parody of Atlas man protected by First Amendment," Associated Press (August 31, 2000). 15. ^Gaines, Charles and Butler, George (1982) Yours in Perfect Manhood, Charles Atlas: the Most Effective Fitness Program Ever Devised. Simon & Schuster. 16. ^{{cite web|url=https://books.google.com/books?id=SVxbAAAAIAAJ&pg=PA154&lpg=PA154&dq=Battle+%22Made+Fred+a+He-Man%22&source=bl&ots=dld5uP-oMI&sig=E9VXXL-5bMeFHK9CkkozssXbunU&hl=en&sa=X&ved=0ahUKEwiD6t3U09vSAhVILSYKHZzPAT8Q6AEIHDAA#v=onepage&q=Battle+%22Made+Fred+a+He-Man%22&f=false|title=Catalog of Copyright Entries. Part 1. [B] Group 2. Pamphlets, Etc. New Series|date=November 28, 2018|publisher=|via=Google Books}} 17. ^1 Thomas, Carl (August 9, 2014) [https://web.archive.org/web/20140815001439/http://www.routinecalisthenics.com/charles-atlas-the-worlds-most-perfectly-developed-man/ "Charles Atlas – The Worlds Most Perfectly Developed Man"]. RoutineCalisthenics.com. 18. ^Geok-Lin Lim, Shirley and Spencer, Norman A. (1993) One World of Literature. Boston: Houghton Mifflin Company. pp. 846–48. {{ISBN|0395588804}} 19. ^{{cite book|author=Woycke, James |title=Au Naturel: The History of Nudism in Canada|url=https://books.google.com/books?id=6iAPCjYBW6AC&pg=PA3|year=2003|publisher=FCN|isbn=978-0-9682332-3-8|pages=3–}} 20. ^{{YouTube|qm8jHEeCrX4}} 21. ^'3a. The Seven Stone Weakling', David Hockney: Catalogue entry. Tate (December 18, 1963). Retrieved on 2015-08-29. 22. ^Canberra Times cartoon {{webarchive |url=https://web.archive.org/web/20110221192232/http://www.scratch.com.au/archive/2010/100320s.jpg |date=February 21, 2011 }}. Scratch Media. 23. ^{{cite journal |url=http://www.marksverylarge.com/issues/7401.html |work=National Lampoon |issue=#46 |title=Animals |publisher=Marksverylarge.com |date=November 17, 1997 |accessdate=August 7, 2010|archive-url=https://web.archive.org/web/20101101120914/http://www.marksverylarge.com/issues/7401.html |archive-date=November 1, 2010 |dead-url=yes |df=mdy-all }} 24. ^{{cite web|url=http://images.salon.com/comics/tomo/2007/06/04/tomo/story.jpg|title=Salon|work=salon.com|deadurl=yes|archiveurl=https://web.archive.org/web/20081030130815/http://images.salon.com/comics/tomo/2007/06/04/tomo/story.jpg|archivedate=October 30, 2008|df=mdy-all}} 25. ^Meadows, Caesar. [https://web.archive.org/web/20120215204505/http://antigravitymagazine.com/cutenews/data/upimages/AME08_poster3.jpg Poster]. antigravitymagazine.com 26. ^{{cite web|url=http://grumpygamer.com/8280380 |title=Grumpy Gamer Stuff and Things and Monkey Island |publisher=Grumpygamer.com |date=June 1, 2009 |accessdate=August 7, 2010}} 27. ^"The Insult that Made a Man out of Mac". teamfortress.com 28. ^{{cite web|url=http://www.teamfortress.com/manniversary/highfive.html|title=Team Fortress 2 – Manniversary Update|work=teamfortress.com}} 29. ^{{cite web|url=http://kol.coldfront.net/thekolwiki/index.php/Pumped-up_bass|title=Pumped-up bass|work=coldfront.net}} External links{{commons category}}
16 : 1893 births|1972 deaths|Advertising campaigns|American bodybuilders|American exercise and fitness writers|Burials at St. John's Cemetery (Queens)|Italian emigrants to the United States|People from Calabria|People from the Province of Cosenza|Sideshow performers|Strength training writers|Guggenheim Fellows|American people of Calabrian descent|People of Calabrian descent|American artists' models|American people of Italian descent |
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