| 词条 | KMGi Group |
| 释义 |
| name = KMGi | logo = KMGi.logo.png | caption = KMGi's logo | type = Advertising agency | genre = | fate = | predecessor = | successor = | foundation = 1997 | founder = Alex Konanykhin | defunct = | location_city = New York City | location_country = | location = | locations = | area_served = | key_people = Alex Konanykhin Silvina Moschini Nikolai Mentchokov Elena Gratcheva Simon Erblich | industry = Internet advertising | products = | services = Internet commercials, web presentations, website design, commercial software | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = | num_employees = | parent = | divisions = | subsid = Publicity Guaranteed WikiExperts.us TransparentBusiness | homepage = KMGi Homepage | footnotes = | intl = }}KMGi Group is a private holding{{clarify|date=February 2013}} of Internet companies, which includes KMGi Studios, Intuic, TransparentBusiness, and WikiExperts. WikiExperts, its employees, and any related firms are banned from editing Wikipedia.[1] HistoryFounded in 1997 in New York City by Alex Konanykhin, Nikolai Mentchokov, and Elena Gratcheva as an advertising agency. The company later shifted focus to work primarily on website design. The company name is based on the initials of the founders' last names. The company's first headquarters were located in the Empire State Building. At that time, many of the company's employees were Russian.[2] The company began with 35 employees based in one physical location, but has since moved to the use of a virtual office, using employees from different countries instead of just one location.[3] WebmercialsIn 1998 KMGi introduced the use of Macromedia’s Flash Technology for online advertising.[4] Alex Mentchoukov, the agency's chief creative officer, created a way of using vector-based graphics for Web advertisements without using as much bandwidth as pixel-based graphics. From this work, KMGi became one of the first companies to create animated, television-style "webmercials" for the Internet.[2][6][7] In August 2000, KMGi partnered with Unicast to move from using the interstitial format for its commercials to the superstitial format, which reduced the slow-down effect of browser downloads. In 2002 the KMGi website then became the first to be carried entirely in Flash Lingo.[2] KMGi's webmercial and other services clients have included Volvo, Pfizer, DuPont, Best Western, Verizon, and Macromedia.[3][4] In addition, the agency has produced advertisements for companies including Coca-Cola, Lexus, and the New York Post.[7] Software and servicesIn 2000, the company began selling retail software and by 2004, KMGi had $1.4 million in sales of software.[13] Part of the company's marketing plan included the distribution of free anti-spam software to consumers who watched a 30-second commercial.[14] KMGi also created WebPresentations, a producer of online product demonstrations.[3] In 2004 KMGi released SeePassword, a program that allowed users to recover hidden or lost passwords from Internet Explorer.[16] In 2005, KMGi formed a subsidiary called Publicity Guaranteed, public relations firm.[4] In 2010, KMGi then formed a subsidiary called WikiExperts, which creates and repairs English Wikipedia articles for companies or advises them on how to create articles themselves. At the time of WikiExperts' creation, Konanykhin suggested that Wikipedia should use advertising to generate more revenue and pay "qualified experts" to improve its content.[18][19][20][21][22][23] In 2011 KMGi released TransparentBusiness software, which allows employers or clients to monitor the activity of those working for them on computers via a cloud-supported activity monitor and screenshots.[5] In 2012 TransparentBusiness received the PC World Latin America Rising Star Award for the Best Cloud Computing Solution for Enterprise.[6] References1. ^See Community ban proposal for paid editing firm wikiexperts.us [7][8][9][10][11][12][13][14][15][16][17][18][19][20]2. ^{{cite book |url=https://books.google.com/books?id=h9_pZhCDYxMC&pg=PA190&lpg=PA190&dq=KMGi&source=bl&ots=_9ERi1Uevu&sig=m-EkkAv1msNymIyIPqU5hC2ZNDk&hl=en&sa=X&ei=gvVQUNumJfGE0QG9rIHYDQ&ved=0CDUQ6AEwAQ#v=onepage&q=KMGi&f=false |page=192 |year=2002 |publisher=Rockport Publishers |title=Web Design Basics: Ideas and Inspiration for Working with Type, Color, and Navigation on the Web |author1=Glenn Fleishman |author2=Toby Malina |author3=Jeff Carlson }} 3. ^{{cite book |url=https://books.google.com/books?id=R3pmk--v6AIC&pg=PA177&lpg=PA177&dq=KMGi&source=bl&ots=49jaCJC5X5&sig=7kwnw_hp0-Ajo5K-c81D2ec4Bvk&hl=en&sa=X&ei=gvVQUNumJfGE0QG9rIHYDQ&ved=0CEMQ6AEwAw#v=onepage&q=KMGi&f=false |author=Ed Applegate |title=Strategic Copywriting: How to Create Effective Advertising |year=2005 |publisher=Rowman & Littlefield |page=178}} 4. ^{{cite news |url=http://everything-pr.com/arrogance-pr-issues/244825/ |title=Arrogance Triggers PR Issues Between Russia and the US |author=Archie Obrien}} 5. ^{{cite news |title=KMGI control software presents the use of work time |date=February 23, 2012 |publisher=PC World}} 6. ^{{cite web |url=http://www.idglat.com/pcwawards/2012/10/the-2012-pc-world-latin-america-awards-winners/ |title=IDG LATIN AMERICA ANNOUNCES: THE 2012 PC WORLD LATIN AMERICA AWARDS WINNERS |accessdate=November 1, 2012 |date=October 26, 2012 |publisher=PC World |deadurl=yes |archiveurl=https://www.webcitation.org/6DW5m8nEk?url=http://www.idglat.com/pcwawards/2012/10/the-2012-pc-world-latin-america-awards-winners/ |archivedate=January 8, 2013 |df= }} 7. ^1 {{cite web | date = 13 January 2011 | url = http://www.economist.com/node/17911276 | title = Wikipleadia: The promise and perils of crowdsourcing content | publisher= The Economist | format = article | accessdate = 18 June 2012}} 8. ^1 {{cite web | date = 14 January 2011 | url = http://www.emol.com/noticias/tecnologia/2011/01/14/458510/empresa-propone-nuevo-modelo-de-negocio-para-wikipedia.html | title = Empresa propone nuevo modelo de negocio para Wikipedia | publisher= El Mercurio | format = article | accessdate = 13 June 2012 | language = Spanish}} 9. ^1 2 {{cite web | author= Greenberg, Karl | date = 3 July 2000 | url = http://www.adweek.com/news/advertising-branding/iq-interactive-special-report-flash-forward-36962 | title = IQ Interactive Special Report - Flash Forward | publisher= Adweek | format = article | accessdate = 4 June 2012}} 10. ^1 {{cite web | author= Henricks, Mark | date = 1 January 2005 | url = http://www.entrepreneur.com/article/74870 | title = Tech, Please: 'Next-generation CIOs' offer more than just tech advice | publisher= Entrepreneur | format = article | accessdate = 5 June 2012}} 11. ^1 2 {{cite web | author = Jantz, Richard | date = 1 September 1999 | url = http://www.pcworld.com/article/12581/internet_ads_get_a_flashy_facelift.html | title = Internet Ads Get a Flashy Face-Lift | publisher = PCWorld | format = article | accessdate = 18 May 2012 | deadurl = yes | archiveurl = https://web.archive.org/web/20090712211316/http://www.pcworld.com/article/12581/internet_ads_get_a_flashy_facelift.html | archivedate = 12 July 2009 | df = }} 12. ^1 {{cite web | author= McHugh, Molly | date = 15 December 2010 | url = http://www.digitaltrends.com/computing/analysts-advise-wikipedia-to-stop-asking-for-donations/ | title = Analysts advise Wikipedia to stop asking for donations | publisher= Digital Trends | format = article | accessdate = 19 June 2012}} 13. ^1 2 {{cite web | author = McRae, Susan | date = September 2000 | url = http://www.konanykhin.com/press/emerging.htm | title = The Getaway | publisher = Los Angeles Daily Journal (reprinted at www.konanykhin.com/) | format = article | accessdate = 17 May 2012 | deadurl = yes | archiveurl = https://web.archive.org/web/20110713164247/http://www.konanykhin.com/press/emerging.htm | archivedate = 13 July 2011 | df = }} 14. ^1 {{cite web | author= Newman, Andrew Adam | date = 29 October 2007 | url = https://www.nytimes.com/2007/10/29/business/media/29pr.html | title = Publicity Firm Shames Client for Failure to Pay a Bill | publisher= The New York Times | format = article | accessdate = 5 June 2012}} 15. ^1 {{cite web | author= Rubenking, Neil J. | date = 2 November 2004 | url = https://www.pcmag.com/article2/0,2817,1675001,00.asp | title = Revealing Passwords | publisher= PC Magazine | format = article | accessdate = 20 June 2012}} 16. ^1 {{cite web | author = Salvatierra, Blanca | date = 23 May 2011 | url = http://www.publico.es/ciencias/377857/los-expertos-de-pago-reivindican-un-hueco-en-wikipedia | title = Los expertos de pago reivindican un hueco en Wikipedia | publisher = Público | format = article | accessdate = 14 June 2012 | language = Spanish | deadurl = yes | archiveurl = https://web.archive.org/web/20110524024002/http://www.publico.es/ciencias/377857/los-expertos-de-pago-reivindican-un-hueco-en-wikipedia | archivedate = 24 May 2011 | df = }} 17. ^1 {{cite web | author= Scola, Nancy | date = 27 December 2011 | url = http://prospect.org/article/jimmy-wales-needs-your-help | title = Jimmy Wales Needs Your Help | publisher= The American Prospect | format = article | accessdate = 20 June 2012}} 18. ^1 2 {{cite web | author= Sonnenberg, Danielle | date = 19 July 2007 | url = http://www.thestreet.com/story/10367969/1/foreign-entrepreneurs-finding-the-american-dream.html | title = Foreign Entrepreneurs Finding the American Dream | publisher= TheStreet.com | format = article | accessdate = 16 May 2012}} 19. ^1 {{cite web | author= Swartz, Jon | date = 13 September 1999 | url = https://www.forbes.com/1999/09/13/0913.html | title = The Internet’s Future is Now | publisher= Forbes | format = article | accessdate = 16 May 2012}} 20. ^1 {{cite web | author= Swartz, Jon | date = 24 November 2003 | url = https://www.usatoday.com/news/washington/2003-11-24-spam_x.htm | title = Marketers hunt for ways to score attention online | publisher= USA Today | format = article | accessdate = 5 June 2012}} }} External links
2 : Advertising agencies of the United States|Public relations companies of the United States |
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