| 词条 | Click-to-donate site |
| 释义 |
A click-to-donate site is a website where users can click a button to generate a donation for a charity or cause. These websites are otherwise known as fundraising platforms or crowdfunding platforms. The money for the donation comes from advertisers whose banners are displayed each time a user clicks the button. While not directly contributing (though many sites offer additional ways of support), visitors are making a difference in the sense that, had they not visited, no donation would have been given. In most cases, the donation generated by each user only amounts to a few cents, but the goal is to accumulate enough clicks to add up to a significant amount. Many charities launched this style of program in the late 1990s. However, the constriction of online advertising spending around 2001 following the dot-com collapse caused many sites to be closed. Yet there are still many which are in operation notably FreeRice,[1] The Hunger Site and Feedeveryone.ml.[2] Flattr and CentUp uses click-to-donate technology on many sites instead of being centralized on just one.[3]See also
References1. ^"FreeRice: Totals." FreeRice. 2009. 4 May 2009 {{webarchive|url=https://web.archive.org/web/20090427054835/http://www.freerice.com/totals.php |date=27 April 2009 }} 2. ^{{cite web|url=http://timesofindia.indiatimes.com/NEWS/City_Supplements/Hyderabad_Times/Hello_conscience/articleshow/725745.cms |title=Hello, conscience? |author=Charudutta Jena |publisher=Times of India |date= 5 Dec 2006 |accessdate=17 Feb 2012}} 3. ^{{cite news| url=http://news.bbc.co.uk/1/hi/technology/8512263.stm | work=BBC News | title=Pirate boss to make the web pay | date=February 12, 2010 | accessdate=May 2, 2010}} External links
2 : Online charity|Click-to-donate sites |
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