请输入您要查询的百科知识:

 

词条 Royale (brand)
释义

  1. History

  2. The Royale Kittens

  3. Advertising

  4. References

  5. External links

{{refimprove|date=February 2014}}

Royale is a Canadian brand of consumer household paper products such as facial tissue, bathroom tissue, paper towel, and paper napkins.

History

In 1929, New York-based National Cellulose Company dissolved a relationship with its Canadian distributor and opened its first Canadian office in downtown Toronto[1] In 1936, Toronto businessman William S. Gibson and a team of investors bought out National Cellulose and Dominion Cellulose was formed. Dominion Cellulose continued to sell its Facelle tissue in Canada until 1961 when the company was sold to Canadian International Paper Company and was renamed Facelle Company. Facelle Company launched its Royale brand in 1963 with two products; 3-ply facial tissue, and 2-ply bathroom tissue.

In August 1991 the Royale brand was sold to Procter & Gamble where it remained until 2001 when Irving Tissue purchased P&G’s Weston Road plant in Toronto, Ontario along with the rights to the Royale brand.[2]

The Royale Kittens

The Royale brand is represented by the Royale Kittens, two white Persian kittens who embody the Kitten-y softness of Royale products. They first appeared in a 1973 television commercial which ran until 1984. Since then, the Kittens have appeared in television, print, and Internet marketing material for Royale. In 2010, an official Facebook community page was created in the name of the Royale Kittens.

Advertising

Royale’s longest running television ad campaign ran from 1973 to 1984, and featured the Royale Kittens playing on a white shag rug and unwinding rolls of bathroom tissue. Other memorable campaigns include Royale’s “The Nose” spot featuring pro hockey player Eddie Shack.

References

[3][4][5][6][7][8][9][10][11][12][13]
1. ^{{cite book|title=50 Years of Kitten-y Softness|date=2013|publisher=Irving Tissue Corporation|location=Dieppe|isbn=978-1-77136-236-8}}
2. ^Irving Tissue purchases Toronto plant from Proctor and Gamble {{webarchive|url=https://web.archive.org/web/20140729031534/http://www.pulpandpaperonline.com/doc/irving-tissue-purchases-toronto-plant-from-pr-0001 |date=2014-07-29 }}
3. ^Tissue products endure a turbulent time in North America - Perini Journal
4. ^http://www.wildlifeservices.co.uk/files/tissue.pdf
5. ^50 years of kitten’y softness | The Times
6. ^[https://www.theglobeandmail.com/report-on-business/new-irving-generation-broadens-horizons/article4126094/ New Irving generation broadens horizons - The Globe and Mail]
7. ^{{cite book|title=Tappi: Technical section|url=https://books.google.com/books?id=yJUqAQAAMAAJ|year=1969|publisher=Technical Association of the Pulp and Paper Industry}}
8. ^{{cite book|title=Moody's Transportation Manual|url=https://books.google.com/books?id=RoXVAAAAIAAJ|year=1988|publisher=Mergent FIS.}}
9. ^{{cite book|title=Paper Trade Journal|url=https://books.google.com/books?id=LoUqAQAAMAAJ|year=1973|publisher=Vance Publishing Corporation}}
10. ^{{cite book|title=American Paper Industry|url=https://books.google.com/books?id=Us0iAQAAMAAJ|year=1973|publisher=Paper Industry Management Assn.}}
11. ^{{cite book|title=The Canada tax cases : annotated|url=https://books.google.com/books?id=D6VQAQAAIAAJ|year=1998|isbn=978-0-459-57624-0}}
12. ^{{cite book|title=Canadian Pulp and Paper Industry|url=https://books.google.com/books?id=tvcoAQAAMAAJ|year=1968|publisher=Maclean-Hunter}}
13. ^{{cite book|author1=Margaret H. Cunningham|author2=University of Western Ontario. School of Business Administration|title=Canadian Marketing Casebook|url=https://books.google.com/books?id=SxLrYHXxIvsC|year=1999|publisher=Pearson Education Canada|isbn=978-0-13-973652-0}}

External links

  • {{official website|1=http://royale.ca/}}

3 : Canadian brands|Paper products|Personal care brands

随便看

 

开放百科全书收录14589846条英语、德语、日语等多语种百科知识,基本涵盖了大多数领域的百科知识,是一部内容自由、开放的电子版国际百科全书。

 

Copyright © 2023 OENC.NET All Rights Reserved
京ICP备2021023879号 更新时间:2024/9/28 11:26:49